Software Development for Startups

Get your idea out into the digital world

Starting a business is challenging. The hours are long, sacrifices are made — it can be super stressful! Multitasking to the max, you are the accountant, marketing department and HR lead all in one. If it isn't your remit, one of the trickier areas to navigate is technology. It can be hard to know what technological infrastructure is required.

From a fundraising software‑as‑a‑service platform (SaaS) to a fantasy football mobile app, Appdrawn has helped countless startups make their ideas digital reality. We understand that startup software development is not always a linear process. Therefore, our approach is flexible. From our many years of consulting, we know how to help businesses get digitally up and running in no time!

Expert Software Consultants
A startup with no in‑house tech capability?

Get in touch with one of our startup software developers today.

Speak to a Specialist

Appdrawn can equip you with the technological roadmap that takes your revolutionary idea to business launch! We can assist with:

Technological Consultancy - we can suggest cost‑effective technology that will give you the best return on investment (ROI) and future‑proof your business.

Minimum Viable Product (MVP) - we can help you shape your initial idea using wireframe designs (a minimalist version of your product demonstrating how it all pieces together.)

End‑to‑End Development - from scribbles on a napkin to launch, we can assist you with all your technology needs every step of the way. We can also provide long‑term support thereafter.

UX/UI Design - we can map out the entire user journey with detailed visuals (mock ups). That way no money is wasted when it comes to the build. We will make sure your business branding is just as you envisioned it.

Intellectual Property (IP) - in software development, IP refers to — and includes — all the designs, concepts and software. We can help you understand your IP rights, ownership and advise on any protections you need in place.

Website Development - we can build you a brand new and fully optimised digital home.

Software Development for Startups
Swervetracker

Case Study: Swervetracker

A slalom water skiing app that logs your time, water conditions, weather and much more. Water good idea.

The brainchild of a UK based slalom water skier, the app was conceived to solve a number of challenges specific to the water sport. Logging performance metrics is a task best completed as close to the time of the 'performance' as possible. They needed to be able to do this straight from the water, as quickly and easily as possible and usually doing so on‑the‑go. The app had to be sportsperson‑friendly; slick, easy and quick to use. It needed to have a simple, intuitive user interface (UI), yet with all the data processing and analytics functionality of a more heavy‑duty platform.

The start‑up founder has invested years of time and passion into slalom water skiing. The Swervetracker brand was relatively new, placing a limit on the amount of investment that could be made during its early stages. Therefore, a key goal was to complete the project before a certain deadline and as cost efficiently as possible.

The sport and audience were niche, but the requirements from Swervetracker were all too familiar to Appdrawn. So, while our team might not be experts in the field of slalom water skiing, we do know a lot about delivering bespoke mobile apps on time and to budget. Leveraging our experience of working with small‑scale start‑ups, Appdrawn worked closely with the client and his team from the off, with in‑depth design and development meetings to really understand the needs and vision of the company.

After fixing a budget and timeline in an initial meeting, the Appdrawn team delivered design and theme proposals less than a week later - which were quickly accepted. The technical specifications of the app were quite exact, as the finished product would allow water skiers to log a variety of data, track form and progress over time, review pass progression and pass consistency, and access all the graphics and visuals associated with this data analysis.

Two weeks before the finished product was due, a beta version of the app was presented to and tested by Swervetracker. Feedback from the team was then incorporated into the final product, which was delivered on time and within budget. With the help of Appdrawn, Swervetracker Founder transformed his love of slalom water skiing into both an app to assist his fellow skiers and a successful business: win win!

Stats
  • Users from more than 20 countries.
  • Conversion rate from website visitors to app download with full registration was over 50%.

Your Software‑as‑a‑Service (SaaS) business plan checklist

For a startup seeking funding, having a business plan is vital. Before seeking out technical support, we advise putting this in place first. We are more than happy to have a look over it and provide recommendations.

Your Software‑as‑a‑Service (SaaS) business plan should include:

Proof of Concept

Business Model

Pricing Strategy

Target Market

USP

Market Research and Competitors

Financial Planning

Bespoke Software Development for Startups

Call us on:

01442 211999

Our Approach

Underline

1. Chat

We aim to make every exchange we have, both positive and useful. From the word go, you will speak to someone with technical know‑how. Our software consultants are a friendly bunch and await your call!

2. Design

We tackle all our projects with a design‑first approach. That way, our clients can see what the end product will look like and how it will work before any software development commences. You should only pay for something you want!

3. Plan

Once the final designs have been agreed, we will map out a comprehensive timeline complete with budgets. You will know exactly what you are getting and when you're getting it!

4. Build

Our team of software developers will get building. Fluent in a range of coding languages, they will construct your software in a way that will achieve the best results.

5. Test

Before your product goes live, our QA experts will carry out thorough testing. Using the latest practices and technologies, they will ensure your product performs at the highest level!

6. Launch

From start to finish, we will make sure your product launch is stress free, smooth‑sailing and a cause for celebration!

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