B2B & Enterprise Software Development

The vision of Kaspar Roos, CEO and founder of Aspire, was to completely transform and modernise the traditional analyst grid into an interactive, online tool that visualised the vendor landscape. The finished product would not only provide an essential offering for enterprises looking to buy CCM technologies, it would also unlock a major new stream of revenue.

The team at Appdrawn directed the project as both technical consultants and SaaS product specialists. Designing and developing the new analyst platform Aspire had in mind, required a team with strong UX and developer skill sets, but also one that understood market demands. Working closely with Aspire, initial ideas for the bespoke software platform were discussed in terms of how they could/would translate into the finished product. The initial design exploration phase was followed by agile development, with configurations to the platform tested and reviewed by Aspire.

The result was the launch of the Aspire Leaderboard, an interactive, self‑service digital platform that dynamically visualises the CCM vendor landscape. Technology vendors are analysed based on the strengths and sales capabilities of their software, as well as their future plans for their solution. Appdrawn's technical team integrated Aspire's in‑depth, expert analysis into the platform, which could then be plotted onto a grid on each business user's dashboard, based on their individual requirements.

The platform's unique technical capabilities and sleek UX have attracted enterprise users to the service, while new corporate partnership agreements means fresh content is regularly added to the platform. This includes collateral such as whitepapers, blogs and CCM industry analysis, adding value for users. With Appdrawn's technical consultancy and direction, Aspire has totally reinvented the traditional market research model and launched a unique solution in a market ripe for disruption.